Track Joomla eCommerce using Google Analytics 4 (GA4) without a plugin with Data layer Google Tag Manager

Google Analytics 4 eCommerce tracking on Joomla is a way to track and analyze eCommerce transactions and customer behavior on a Joomla website using Google Analytics 4.

It involves adding tracking code to the website that allows Google Analytics to collect data on eCommerce transactions, including purchase value, product performance, and customer behavior.

This can help website owners to gain insights into how their eCommerce business is performing, identify areas for improvement, and make data-driven decisions to optimize their online store.

Google Analytics 4 eCommerce tracking on Joomla can be set up without using any plugin, data layer or Google Tag Manager by adding the relevant tracking code directly to the website’s header section.

To set up Google Analytics 4 (GA4) eCommerce tracking on Joomla without any module, but using a data layer and Google Tag Manager, follow these steps:

1. Sign in to your Google Analytics account and create a new property for your website if you haven’t done so already.

2. Install Google Tag Manager on your Joomla website by adding the Google Tag Manager container code to the header section of your website’s template. You can do this by accessing the “Template Manager” in the Joomla admin panel, selecting the template you are using, and then adding the tracking code to the “Custom Code” section.

3. Create a new tag in Google Tag Manager to track eCommerce transactions. To do this, go to the “Tags” section of your Google Tag Manager account and create a new tag with the following settings:

• Tag type: Google Analytics: GA4 Event
• Event name: “purchase” (or another name of your choice)
• Parameters:
          Transaction ID: {{transactionId}}
          Value: {{transactionTotal}}
          Currency: {{transactionCurrency}}
          Items: {{transactionProducts}}

4. Create a new trigger in Google Tag Manager to fire the eCommerce transaction tag on the “Thank You” page that customers see after completing a purchase. To do this, go to the “Triggers” section of your Google Tag Manager account and create a new trigger with the following settings:

• Trigger type: Page View
• Configure trigger:

5. Page URL contains: “/checkout/complete” (or the URL of your “Thank You” page)
Add the data layer to your Joomla website’s checkout process by adding the following code to the “Thank You” page:

Make sure to replace the sample data in this code with the actual transaction details for your website.

Test your eCommerce tracking by placing a test order on your website and verifying that the transaction data is being recorded in your Google Analytics account. You can also use the Real-Time reports in Google Analytics 4 (GA4) to check if the tag is firing correctly.

Warning: If you do n’t know about javascript or do n’t have developing knowledge then do n’t try to Google Analytics 4 (GA4) eCommerce Tracking for Joomla without a plugin that can broke your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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