GA 4 Migration and Goal Setup refer to the process of upgrading to the latest version of Google Analytics, which is Google Analytics 4 (GA4), and setting up goals in this new version. GA4 offers new features and improvements over the previous version, Universal Analytics (UA), such as improved tracking of user behavior across multiple devices and platforms, advanced machine learning capabilities, and more flexibility in data reporting. This article will provide a simple and concise explanation of the GA4 migration process and goal setup.
The GA4 migration process involves upgrading your existing Universal Analytics (UA) property to GA4.
The migration process involves the following steps:
Create a new GA4 property: To create a new GA4 property, go to the Admin section of your Google Analytics account and click on “Create Property”. From the dropdown menu, select “GA4” and enter a name for your new property.
Set up data streams: Data streams are the source of data that you want to track in GA4. You can set up data streams for different platforms such as websites, mobile apps, or other devices. To set up a data stream, go to the Data Streams section of your GA4 property and click on “Add Stream”. Follow the instructions to set up the data stream for your website or app.
Connect to existing UA property: To connect your existing UA property to GA4, go to the Admin section of your UA property and click on “Property Settings”. Under the “Tracking Info” section, click on “Data Streams” and then click on “Add Stream”. Select “Google Analytics” as the source and then select your GA4 property from the dropdown menu. Follow the instructions to complete the connection.
Set up cross-domain tracking: Cross-domain tracking is important if you have multiple domains or subdomains that you want to track in GA4. To set up cross-domain tracking, go to the Admin section of your GA4 property and click on “Data Streams”. Click on the “Settings” button for your website data stream and then click on “Cross-Domain Measurement”. Follow the instructions to set up cross-domain tracking.
Configure tags: Tags are snippets of code that track user behavior on your website or app. To configure tags in GA4, go to the Tagging section of your GA4 property and click on “Tag Configuration”. Follow the instructions to set up tags for your website or app.
Verify data: Once you have completed the above steps, verify that data is being collected in GA4 by going to the “Realtime” section of your GA4 property and checking for data. Also, compare the data in GA4 with the data in your UA property to ensure that data is being accurately collected and reported.
Goals in GA4 are similar to goals in UA, but there are some differences in the way they are set up. In GA4, goals are set up using events, which are user interactions with your website or app that you want to track. The following steps outline how to set up goals in GA4:
Identify the events to track: Identify the user interactions on your website or app that you want to track as goals. For example, if you have an e-commerce website, you may want to track the “Add to Cart” event or the “Purchase” event.
Create custom events: If the events you want to track are not already predefined in GA4, you can create custom events. To create custom events, go to the Events section of your GA4 property and click on “Create Event”. Follow the instructions to set up the custom event.
Set up conversion tracking: Conversion tracking is the process of tracking user interactions that lead to a conversion
Disclaimer: Google tag manager belongs to Google property
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