Google Analytics (GA) is a powerful tool for tracking and analyzing website traffic and user behavior. GA4 is the latest version of Google Analytics, and it provides several new features and benefits over the previous version, Universal Analytics (UA).
Why migrate to GA4?
The main reason to migrate to GA4 is that it offers a more holistic view of user behavior across multiple devices and platforms. With UA, data was typically collected on a per-session basis, meaning that data was lost when a user switched devices or platforms. GA4, on the other hand, uses an event-based model, which allows for more comprehensive tracking of user behavior. Additionally, GA4 provides more detailed insights into user behavior, such as engagement metrics and conversion modeling.
Steps for migrating to GA4
Step 1: Create a new GA4 property
The first step in migrating to GA4 is to create a new property in your Google Analytics account. To do this, go to the Admin section of your GA account and click on the “Create Property” button. From there, you’ll be prompted to choose between creating a new UA property or a new GA4 property. Choose the latter.
Step 2: Add GA4 tracking code to your website
Once you’ve created your new GA4 property, you’ll need to add the GA4 tracking code to your website. You can find your GA4 tracking code in the Admin section of your new GA4 property. Copy the code and paste it into the header of your website.
Step 3: Set up event tracking in GA4
The event-based model of GA4 means that you’ll need to set up event tracking in order to capture user behavior. There are two types of events in GA4: automatic events and custom events.
Automatic events are pre-defined events that GA4 tracks by default. These include page views, scroll tracking, video engagement, and more. You don’t need to do anything to track these events – GA4 will automatically track them for you.
Custom events, on the other hand, are events that you define yourself. These can include button clicks, form submissions, and other user interactions that are specific to your website or app.
To set up custom events in GA4, you’ll need to create an event tag. An event tag is a piece of code that sends data to GA4 when a specific event occurs. To create an event tag, go to the Tagging section of your GA4 property and click on the “New Tag” button. From there, you’ll be prompted to choose between creating a custom event tag or a conversion event tag. Choose the former.
Step 4: Configure your event tag
Once you’ve created your event tag, you’ll need to configure it. This involves specifying the event parameters that you want to track. Event parameters are pieces of data that provide context about the event that occurred. For example, if you’re tracking a button click, you might want to include the button text, the page URL, and the user’s device type as event parameters.
To configure your event tag, click on the tag that you created in the previous step. From there, you’ll be taken to the tag configuration page. Here, you can specify the event parameters that you want to track, as well as any triggers that you want to use to fire the tag.
Step 5: Test your event tag
Once you’ve configured your event tag, you’ll need to test it to make sure that it’s working correctly. To do this, you can use the GA4 Debug View, which allows you to see the events that are being sent to GA4 in real-time.
Disclaimer: Google tag manager belongs to Google property
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