Google Analytics is a powerful web analytics tool that allows businesses to monitor website traffic, user behavior, and other important metrics. With the release of Google Analytics 4 (GA4), businesses now have access to new features and data models that can help them gain deeper insights into their online audience. In this article, we will explain how to migrate your Google Analytic (GA3) tags to GA4 implementation.
Step 1: Create a New Google Analytics 4 Property
The first step in migrating your GA3 tags to GA4 is to create a new GA4 property. To do this, log in to your Google Analytics account and navigate to the admin page. Under the “Property” column, click on “Create Property” and follow the prompts to set up a new GA4 property. You can name the property anything you like, but it’s a good idea to use a name that makes it easy to identify which website the property is tracking.
Step 2: Link Your GA4 Property to Your GA3 Property
Once you have created your new GA4 property, you’ll need to link it to your existing GA3 property. To do this, click on “GA4 Setup Assistant” on the admin page and follow the prompts to link your new GA4 property to your existing GA3 property. This will allow you to transfer your existing data and configurations to the new property.
Step 3: Update Your Tracking Code
With your new GA4 property linked to your GA3 property, you’ll need to update your tracking code on your website. The tracking code is a small piece of code that you add to your website to allow Google Analytics to track user behavior. To update your tracking code, simply copy the new GA4 tracking code provided by Google Analytics and replace the existing GA3 tracking code on your website. This will ensure that all new data is being tracked in GA4.
Step 4: Set Up Events and Conversions
In GA4, events and conversions are set up differently than in GA3. In GA3, you would use “Goals” to track conversions, while in GA4 you will use “Events”. Events are actions that users take on your website, such as clicking a button, watching a video, or filling out a form. To set up events in GA4, you’ll need to create new event tags and map them to specific actions on your website. You can then use these events to track user behavior and measure the effectiveness of your website.
Step 5: Set Up Custom Dimensions and Metrics
If you use custom dimensions and metrics in GA3, you’ll need to set them up again in GA4. Custom dimensions and metrics allow you to track additional information about your website visitors, such as their location, device type, or user ID. To set up custom dimensions and metrics in GA4, you’ll need to create new custom definitions and map them to specific actions on your website. This will allow you to gain deeper insights into your website traffic and user behavior.
Step 6: Verify Your Data
Once you have set up your GA4 property and updated your tracking code, you’ll need to verify that your data is being tracked correctly. To do this, you can use the real-time reports in GA4 to ensure that your events and conversions are being tracked correctly. You can also compare your data between GA3 and GA4 to ensure that they are consistent. This step is important to ensure that you’re collecting accurate data and can make informed decisions based on that data.
Step 7: Set Up Data Sharing and Integrations
Finally, you’ll need to set up any data sharing and integrations that you had in GA3. This may include integrations with Google Ads, Google Optimize, and other tools.
Disclaimer: Google tag manager belongs to Google property
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