GA4 introduces a new measurement model that focuses on events and user parameters, shifting away from the session-based model of Universal Analytics. This change is more than a technical adjustment; it’s a strategic move towards understanding user behavior in a more granular and flexible way. GA4’s event-based model allows for a more comprehensive and user-centric view of the data, enabling businesses to capture and analyze user interactions more effectively.
Key Features of GA4 Event Tracking
1. Event-based Model: Unlike Universal Analytics, which relies heavily on sessions and pageviews, GA4 uses an event-based model. Every interaction is considered an event, offering a more detailed understanding of user behavior.
2. Automatic Event Tracking: GA4 automatically tracks several events without any additional configuration. These include page views, scrolls, outbound clicks, site search, video engagement, and file downloads.
3. Enhanced Measurement: This feature in GA4 automatically collects data on scrolls, outbound clicks, site search, video engagement, and file downloads.
4. Custom Events: GA4 allows the creation of custom events to track specific interactions that are unique to your business needs.
5. Event Parameters: Events in GA4 can be enriched with up to 25 parameters, providing additional context and details about the event.
6. User Properties: GA4 lets you define user properties, which are attributes that can be used to segment and understand your audience better.
Implementing Advanced Event Tracking in GA4
For basic event tracking, ensure that the GA4 property is correctly set up on your website or app. This setup will automatically track several events.
To track custom events, use the Global Site Tag (gtag.js) or Google Tag Manager. Custom events require you to specify an event name and can include up to 25 parameters to provide additional details about the event.
Debugging and Validation
Use the GA4 DebugView to test and validate your event tracking setup. This tool helps you ensure that events are being correctly captured and recorded in GA4.
List of Events in GA4
Automatically Collected Events