Google Ads is one of the most popular online advertising platforms used by businesses to drive traffic to their websites and increase conversions. A conversion occurs when a user takes a desired action on your website, such as making a purchase or filling out a lead form. However, it’s not uncommon for businesses to experience issues with their conversion tracking. In this article, we will explore some common issues with Google Ad conversion tracking and how to troubleshoot them.
Verify Conversion Tracking Code Installation
The first step in troubleshooting Google Ad conversions is to verify that your conversion tracking code is installed correctly on your website. You can do this by going to the “Tools & Settings” menu in your Google Ads account, selecting “Conversions,” and then clicking on the name of the conversion you want to verify. This will take you to the “Conversion actions” page, where you can check the status of your conversion tracking code.
If the code is not installed correctly, you will see an error message indicating that there is a problem with the code. In this case, you will need to reinstall the code on your website. You can find instructions on how to do this in the “Tag installation” section of the “Conversions” page.
Check Conversion Tracking Settings
If your conversion tracking code is installed correctly, the next step is to check your conversion tracking settings. To do this, go to the “Conversion actions” page in your Google Ads account and select the conversion you want to troubleshoot. From there, click on the “Settings” tab.
Here are some settings to check:
- Count: Make sure you have set the correct counting option for your conversion. You can choose to count each conversion once per click, or every time a conversion happens.
- Value: If your conversion has a monetary value, make sure you have set the correct value for each conversion. This will help you track your return on investment (ROI) accurately.
- Attribution model: Check that you are using the correct attribution model for your conversion. Google Ads offers several models, including last click, first click, linear, time decay, and position-based.
- Conversion window: Make sure your conversion window is set correctly. The conversion window is the period of time after a click that a conversion can be recorded. The default conversion window is 30 days, but you can adjust it to suit your business needs.
Verify Website Code and Server Issues
If your conversion tracking code and settings are correct, the next step is to check your website code and server settings. Here are some things to look out for:
- Slow loading time: If your website is slow to load, it can prevent the conversion tracking code from firing correctly. Check your website speed using tools like Google’s PageSpeed Insights or GTmetrix.
- Broken links: Broken links on your website can prevent users from completing the conversion process. Use a tool like Broken Link Checker to find and fix broken links.
- Server errors: If your server is down or experiencing errors, it can prevent the conversion tracking code from firing correctly. Check your server logs for any errors.
- Ad blockers: Ad blockers can prevent the conversion tracking code from firing correctly. Ask your users to disable their ad blockers or exclude your website from their ad blocker’s list.
Check Conversion Sources
Another common issue with Google Ad conversions is that they are not coming from the expected sources. For example, you may be expecting conversions from a specific geographic location or device type, but you are not seeing them. Here are some things to check:
- Geographic location: Check that your ad targeting is set up correctly for the geographic location you are targeting. You can check this by going to the “Locations” tab in your Google Ads account.
- Device type: Check that your ad targeting is set up correctly for
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