Google Analytics 4 (GA4) is a powerful analytics tool that helps businesses to analyze their website or app’s user behavior and performance. It provides insights into user engagement, conversions, and other important metrics that businesses can use to improve their digital marketing strategy. Google Tag Manager (GTM) is a free tool that helps businesses to manage their tracking codes and tags on their website or app without the need for any coding skills. By setting up GA4 engagements and conversions using GTM, businesses can track their website or app’s user behavior and performance more effectively.

Step 1: Create a GA4 property

The first step in setting up GA4 engagements and conversions using GTM is to create a GA4 property. A GA4 property is a container that holds all of the data and settings for your website or app. To create a GA4 property, follow these steps:

• Sign in to your Google Analytics account.
• Click on the “Admin” tab.
• Under the “Property” column, click on “Create Property.”
• Select “GA4 Property” and click “Continue.”
• Fill in the required information, such as property name, time zone, and currency.
• Click “Create.”

Once you have created your GA4 property, you will be provided with a tracking ID that you will need to use in GTM to track your website or app’s user behavior.

Step 2: Create a GTM container

The next step in setting up GA4 engagements and conversions using GTM is to create a GTM container. A GTM container is a snippet of code that is added to your website or app and allows you to manage your tracking codes and tags. To create a GTM container, follow these steps:

• Go to the GTM website and sign in with your Google account.
• Click on “Create Account.”
• Fill in the required information, such as account name and country.
• Click on “Create.”
• Once you have created your account, click on “Create Container.”
• Fill in the required information, such as container name and type.
• Click on “Create.”

Once you have created your GTM container, you will be provided with a container code that you will need to add to your website or app.

Step 3: Set up GA4 in GTM

The next step in setting up GA4 engagements and conversions using GTM is to set up GA4 in GTM. To do this, follow these steps:

• Log in to your GTM account and select your container.
• Click on “Tags” in the left-hand menu.
• Click on “New.”
• Choose “Google Analytics: GA4 Configuration” from the tag type list.
• Fill in the required information, such as measurement ID (your GA4 property tracking ID) and a tag name.
• Click on “Save.”

Step 4: Set up events in GA4

The next step in setting up GA4 engagements and conversions using GTM is to set up events in GA4. Events are actions that users take on your website or app, such as clicks, form submissions, and page views. By setting up events in GA4, you can track user behavior and performance more effectively. To set up events in GA4, follow these steps:

• Log in to your GA4 account and select your property.
• Click on “Events” in the left-hand menu.
• Click on “Create Event.”
• Fill in the required information, such as event name and event parameters.
• Click on

Warning: If you don’t know about javascript or don’t have developing knowledge then don’t try to Set up GA4 Engagements and Conversions using Google Tag Manager Website and Appe that can break your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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