Track Custom Events With Google Analytics 4 refers to the process of measuring and collecting data about specific user interactions with a website or app that go beyond the standard pageviews and sessions. Custom events can include actions such as clicking a button, filling out a form, or making a purchase. The data collected from custom events can provide valuable insights into user behavior, helping website and app owners improve their user experience and meet their business goals. Google Analytics 4 is the latest version of Google’s web analytics service and offers features that make it easier to track custom events.
Tracking custom events with Google Analytics 4 using Google Tag Manager (GTM) is a more advanced method, but offers more flexibility and control over the implementation. The process typically involves the following steps:
Set up a Google Analytics 4 property: You will need to have a Google Analytics 4 property set up for your website or app. If you don’t already have one, you can create a new property in your Google Analytics account.
Implement the Global Site Tag (gtag.js) on your website: You will need to implement the Global Site Tag (gtag.js) on your website in order to send data to Google Analytics 4. This code should be added to every page on your website.
Set up Google Tag Manager: You will need to set up Google Tag Manager on your website. This involves creating a GTM account and adding the GTM container code to your website.
Define the custom event: In order to track a custom event, you will need to define what the event is and what data you want to collect. This includes specifying the event name, any associated event parameters, and the value of the event.
Create a GTM tag for the custom event: You will need to create a GTM tag that sends the custom event data to Google Analytics 4. You can do this by using a predefined tag template in GTM, or by creating a custom tag using the Google Analytics 4 tag type.
Fire the custom event tag: You will then need to configure the custom event tag to fire when the custom event occurs. This can be done using GTM triggers, which determine when the tag should be executed.
Verify the custom event data: You can verify that your custom event data is being collected by checking the Real-time or DebugView report in your Google Analytics 4 property. You can also create custom reports in Google Analytics 4 to see the data collected from your custom events over time.
Disclaimer: Google tag manager belongs to Google property
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