Implement Dynamic Remarketing Tag in Volusion using Google Tag Manager

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Recently I have worked for one of my client who want to Implement volution dynamic remarketing Tag

Dynamic Remarketing means who has visited your website and re-engaged with users who has already visited with Custom Parameters of Dynamic Remarketing. To help you convert more visitor with Volusion Dynamic Remarketing using Google Tag Manager. Less CPC with maximize ROI of your Store with Volusion Dynamic Remarketing Tag 

Setting up Volution Dynamic Remarketing Tag via Google Tag Manager

Step 1. First Need to be installed Google Tag Manager on Volusion Store for Dynamic Remarketing

Copy the code below and paste it onto every page of your website. Place it immediately after the opening <body> tag.

<!– Google Tag Manager –>
<noscript><iframe src=”//www.googletagmanager.com/ns.html?id=GTM-XXXXXX
height=”0″ width=”0″ style=”display:none;visibility:hidden”></iframe></noscript>
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’:
new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!=’dataLayer’?’&l=’+l:”;j.async=true;j.src=
‘//www.googletagmanager.com/gtm.js?id=’+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,’script’,’dataLayer’,’GTM-XXXXXX‘);</script>
<!– End Google Tag Manager –>

Step 2. For Install Google Tag Manager in your Volution Store your admin area, got t to Design > File Editor in your Admin Area —->In the Live Edit page, click on your template.htm

add Google Dynamic Remarketing Code in Volusion

Volusion Dynamic Remarketing Using Google Tag Manager

Step 3. Below Customization Code need to place on Volusion for Dynamic Remarketing Tag 

Volution Dynamic RemarketingIf home page 

<!--If home page-->
if(pathname == "/" || pathname == "Default.asp" || pathname == "default.asp"){
var pagetype = 'home';
var googleprice = '';
var googleprodid ='';
};

If Product Page

if(pathname.indexOf('-p/') > -1){
var pagetype = 'product';
var googleprice = $('span[itemprop="price"]').html().split('<')[0].replace('£','').replace(',','').trim();
var googleprodid = global_Current_ProductCode;
};

Step 4. Need to be Setup Remarketing Campaign in AdWords

Volution AdWords dynamic remarketing Using Google Tag Manager

Volution AdWords dynamic remarketing Using Google Tag Manager

Step 5. Configure Tags, Variable and Rule for Setup Volusion Dynamic Re-marketing Tag Campaign in Google Tag Manager

  1. You need create a variable to Data Layer Variable called google_tag_params to Choose this option to supply custom parameters in a data layer variable.
Volusion Dynamic Remarketing Setup

Add Google Dynamic Remarketing Code in Volusion Store

Google Dynamic Re-marketing Setup Using Google Tag Manager Article – https://support.google.com/tagmanager/answer/6106009?hl=en&rd=1

For Developer Guide For Remarketing Setup – https://developers.google.com/adwords-remarketing-tag/parameters

For Troubleshoot of Dynamic Re marketing using Google Tag Manager –  Use Tag Assistance  – https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en

For Contact: mappchero@gmail.com

Warning:if you do n’t know about javascript or do n’t have developing knowledge then do n’t try to implement on Volusion Dynamic Re-marketing Setup using Google Tag Manager  that can broke your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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