Set Up Google Ads Enhanced Conversions Tracking For Shopify Using Google Tag Manager
Google Ads Enhanced Conversions is a feature within Google Ads that allows you to track and measure the conversion actions that occur on your website after someone clicks on your Google Ads ad. This information can be used to optimize your campaigns and improve their performance over time.
The Enhanced Conversions feature in Google Ads is a way to set up conversion tracking for your Shopify store without having to add any code to your website. With Enhanced Conversions, you can track important events such as “Purchase” and see how they are impacting your Google Ads campaigns.
Once you have set up Enhanced Conversions, you can view conversion data in your Google Ads account and use it to optimize your campaigns for the highest return on investment. By tracking conversions, you can see which ads are performing well and which need to be adjusted, and you can make data-driven decisions to improve your campaigns over time.
- Choose the conversion events to track: In Google Ads, go to the “Conversions” section and click on “Enhanced conversions.” Choose the conversion events that you want to track, such as “Purchase,” and set the conversion values for each event.
2. Install the Google Ads Conversion Tracking code: To track conversions, you need to have the Google Ads Conversion Tracking code installed on your website. You can do this either by adding the code to your website directly or by using Google Tag Manager.
3. Verify that the tracking is working: Once you have installed the code, go back to the Google Ads “Conversions” section and check that the conversions are being recorded. If everything is set up correctly, you should see the conversion data in your account within a few hours.
Disclaimer: Google tag manager belongs to Google property
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